7:30am – 8:30am CONTINENTAL BREAKFAST SPONSORED BY ECONOMICS RESEARCH ASSOCIATES

7:30am – 6:00pm REGISTRATION AND CONFERENCE INFORMATION OPEN

8:30am – 10:00am WELCOME ADDRESS / KEYNOTE PROGRAM SPONSORED BY LOOKAT.ME DIGITAL ASSET MANAGEMENT

A CONVERSATION WITH SAN FRANCISCO MUSEUM DIRECTORS
Join us for a candid and thought-provoking roundtable discussion with the directors of San Francisco’s prominent institutions as they explore important issues facing California museums. Moderated by ABC7 arts and entertainment reporter, Don Sanchez, the participants include Neal Benezra of the San Francisco Museum of Modern Art, Gregory Farrington of the California Academy of Sciences, Connie Wolf of the Contemporary Jewish Museum, and Jay Xu of the Asian Art Museum.

Jim DeMersman, CAM President and Executive Director of the Dunsmuir House & Gardens, will welcome conference attendees and acknowledge our sponsors and committee members.

10:15am – 11:45am CONCURRENT SESSIONS SPONSORED BY LA PACKING & CRATING

SESSION 1A: Staying True: Creating Mission-Driven Youth Programming that Addresses the Bottom Line
Youth education programs are a common offering of museums nationally and internationally. However, creating quality, mission-driven experiences that adequately serve the local community and are fiscally sustainable has its challenges. The panel will discuss philosophical, fiscal, and pragmatic issues with developing and administering youth enrichment programs—small and large, start-up and long-running. Moderator: Robin Savoian, Manager, Family and Community Programs, Natural History Museum of Los Angeles County. Presenters: Susan Lafferty, Nadine and Robert A. Skotheim Director of Education, Huntington Library, Art Collections and Botanical Gardens; Jim Stone, Vice President of Public Programs, San Diego Natural History Museum. Resources from this presentation are available online.

SESSION 1B: The Green Museums Accord: Museums as Environmental Leaders
San Francisco has long been an environmental leader and is one of the world’s greenest cities. Join the session to hear about environmental issues facing us today and how museums can be a vital part of the solution. This session also unveils the Green Museums Accord, an initiative that offers any museum the opportunity to become an environmental leader. Learn from one museum that is an early adopter, join the discussion, and sign up for the Accord. Moderator: Kate Davies, Executive Director, Downey Museum of Art. Presenters: Jared Blumenfeld, Director, City of San Francisco Department of the Environment; Barbara Long, Vice President, Government Relations and Special Projects, Aquarium of the Pacific; Tim McNeil, Assistant Professor/UC Davis Design Museum Director, University of California, Davis.

SESSION 1C: Up and Coming: New Research in Collections Management
Join us to hear what recent museum studies graduate students have uncovered in their intense thesis research projects in collections management. Presentations include "From Sharks to Sugar: Addressing Conservation Issues of Non-Traditional Contemporary Art Media," “Insurance Sure: A Guide to Museum Fine Arts Insurance,” “Old Photographs, New Venues: Balancing Collections Management and Online Engagement” and “Collections Management in United States Federal Departments and Agencies.” Moderator: Monica Tucker-Harley, Collections Manager, History San Jose. Presenters: Alisa Tsuji, Associate Museum Registrar, San Francisco Airport Museums; Jennifer Levy, Masters Student, John F. Kennedy University; Amanda Williford, Reference Archivist, Park Archives and Records Center, Golden Gate National Recreation Area and the Presidio Trust; Heather Fordham, Masters Student, John F. Kennedy University. Resources from this presentation are available online.

SESSION 1D: Making the Most of Change
In this session, meet three directors who are leading their museums through a revitalization to re-invent the visitor experience and build a new generation of audiences. Panelists will engage in a candid discussion about the opportunities and challenges of undertaking a major change initiative within a well-established organization, including the internal work of reorienting the board and staff for a healthy transition. Moderator: Emily Cohen, Senior Vice President, Museum Management Consultants, Inc. Presenters: Lori Fogarty, Executive Director, Oakland Museum of California; David Kahn, Executive Director, San Diego Historical Society; Steven A. Hoffman, President & CEO, National Steinbeck Center.

12:00pm – 1:30pm LUNCHEON SPONSORED BY JONES & JONES ARCHITECTS

CAMMY AWARD AND MEMBERS’ LUNCHEON
The CAMMY Award will be presented to the 2009 recipient by Jim DeMersman, President of the CAM Board of Directors. The annual CAMMY Award recognizes extraordinary museum supporters, professionals, and institutions that have made outstanding contributions to California museums. Celeste DeWald, Executive Director of CAM, will also provide an overview of recent programs and initiatives, including a statewide plan for the preservation of collections funded by the Institute for Museum and Library Services. Resources from this presentation are available online.

1:45am – 3:15pm CONCURRENT SESSIONS - SPONSORED BY WELLS FARGO

SESSION 2A: Building Earned Revenue in Museums... Big and Small
With contributed funds and government support decreasing everyday, earned revenue has become a progressively vital component of support for today’s museums. In this session, panelists will explore ways they have successfully expanded earned income streams at their museums and what lessons they have learned. Whether it be admission, facility rentals, or retail operations, explore practices your museum can adopt to maximize earning potential—even with little or no initial investment. Moderator: Shawn Lum, Executive Director, Vacaville Museum. Presenters: LeAnne R. Ruzzamenti, Director of Marketing Communications, Crocker Art Museum; Tom Grenache, Director of Retail Operations, California State Railroad Museum; Darlene Plumtree, Director Development, The California Historical Society.Resources from this presentation are available online.

SESSION 2B: Deaccessioning: Should Museums Be Afraid of It?
This session will focus on the deaccession programs at three California institutions: History San Jose, Santa Barbara Museum of Art, and California State Parks. Each museum representative will discuss why the deaccession is being conducted at this time, what the criteria are for selecting objects, the process, and the biggest challenges and debates in each organization. Moderator: Ileana Maestas, Curator, California State Parks, State Indian Museum. Presenters: Jennifer McCann, Registrar, History San Jose; Anne Mersmann, Associate Registrar, Santa Barbara Museum of Art; Rebecca Carruthers, Museum Curator, California State Parks, Archaeology, History and Museums Division. Resources from this presentation are available online.

SESSION 2C: The Green Museum: Two Local Perspectives Re-shaping our Outlook toward Sustainability
The panel discussion will focus on the opportunities and challenges of sustainability facing today's museums. The discussion will highlight how two Bay Area institutions—The California Academy of Sciences and The Oakland Museum of California—are re-inventing themselves physically and programmatically while embracing sustainability and LEED certification. The institutions' directors, along with the architects involved with their respective building projects, will share insights into how green practices are integrated into the very fabric of their facilities and operations and the significance of these practices towards the vitality and viability of the museums. Moderator; Mark Cavagnero, FAIA, Principal, Mark Cavagnero Associates. Presenters: Gregory C. Farrington, Ph.D., Executive Director, William R. and Gretchen B. Kimball Chair California Academy of Sciences; Lori Fogarty, Executive Director, Oakland Museum of California; John Fung, Project Manager, Mark Cavagnero Associates.

SESSION 2D: Youth, Museums, and Art: Making Connections, Charting a Future
Many museums have created programs that engage teenage youth in museum interpretation, exhibiting, and programming. A recent IMLS publication, Youth in Museums and Libraries: A Practitioner's Guide, looks carefully at what an effective program looks like and what role a museum can play in a young person's life. In this session, four museum-based youth programs at different stages of development explore best practices and areas for growth and exchange. Moderator: Emma Moore, Education Programs Manager, Crocker Art Museum. Presenters: Molly Beyer, Manager of Museum Ambassadors, Fine Arts Museums of San Francisco, de Young Museum; Elissa Ennis, Director of Education and Visitor Services, Long Beach Museum of Art; Mary Eckstein, Youth Programs Coordinator, Contemporary Jewish Museum. Resources from this presentation are available online.

SESSIONS 3A: Exhibit Resonance + Visitor Experience: Explore the Link!
What causes visitors to look at one exhibit rather than another? Are resonant exhibits more likely to draw in visitors? This presentation introduces Exhibit Pattern Analysis and explores the correlation between exhibit resonance and visitor experience. The methodology gives development teams, in small to large museums of all types, a tool to amplify exhibit resonance thereby evoking a compelling and more meaningful visitor experience. Moderator: Jay Rounds, E. Desmond Lee. Professor of Museum Studies, University of Missouri-Saint Louis. Presenters: Jane Kalagher, Consultant, Exhibits Matter; Betty Sedor, Museum Consultant, Exhibitions and Public Programs.

SESSION 3B: Governments and the Museum: Creating and Sustaining Successful Relationships
Museums often depend on funding and assistance from various levels of government. Often the key to our success begins and ends with the relationships board and staff members maintain with individuals and elected officials—from city government to federal agency staff and on to members of congress. This session will explore how to begin and foster these institutional friendships to the benefit of both the organization and the official. Moderator: Michele Laverty, Director, Ag Science Center. Presenters: David Burton, Director of Government Affairs and Special Projects, Autry National Center of the American West; Andrea Morgan, Associate Director of Institutional Giving, San Francisco Museum of Modern Art; Janet Redding, Vice President for Institutional Advancement, San Diego Natural History Museum.Resources from this presentation are available online.

SESSION 3C: Switching Gears, Herding Cats, Moving Mountains: Paradigm Shifts with Docents
This session will address different ways institutions approach improving the training of docents who facilitate tours. Each panelist will present one institution's experience changing modalities of instruction, meeting the needs of changing audiences, or instituting evaluative strategies. The audience will participate through interactive discussion and questioning regarding their responses to the different models presented. Moderator: Susan Josepher, Ph.D, Head of Docents, Skirball Cultural Center. Presenters: Jason Porter, Ed.D, Head of School and Teacher Programs, Skirball Cultural Center; Elissa Ennis, Director of Education and Visitor Services, Long Beach Museum of Art; Scott Thiele, History Programs Coordinator, Oakland Museum of California. Resources from this presentation are available online.

SESSION 3D: Fine Arts Insurance 101
Refresh your knowledge on the "basics" of museum and exhibition insurance. Learn how to purchase fine arts insurance or what you can do to improve your current policy. Learn some of the current issues in dealing with exhibition insurance on a domestic and international level. Learn from your fellow registrars/collection managers and experts in the field. Moderator: Linda Waterfield, Collections Manager/Registrar, Judah L. Magnes Museum. Presenters: Victoria France, Managing Director, Fine Art Division, Robertson Taylor International Insurance Brokers.

5:45 pm – 9:30 pm EVENING EVENT

COOL SCIENCE AT THE CALIFORNIA ACADEMY OF SCIENCES

Experience the rainforests of the world, explore the Galapagos and Madagascar, dive into the world’s deepest living coral reef tank, and track climate change in our state – all in the heart of Golden Gate Park! The California Academy of Sciences is the only museum in the world that combines an aquarium, planetarium, and natural history museum under one “living” roof. Located in a spectacular new green building designed by Pritzker Prize-winning architect Renzo Piano, the Academy re-opened in September 2008. Attendees will also sample “Nightlife”, the Academy’s programming for 25-35 year olds, mixing music, drinks, and cool science.

All photographs courtesy of the California Academy of Sciences. From left to right: California Academy of Sciences, the rainforest, the piazza.

7:30am – 8:30am CONTINENTAL BREAKFAST SPONSORED BY GAYLORD BROTHERS

7:30am – 6:00pm REGISTRATION AND CONFERENCE INFORMATION OPEN

10:00am – 6:30pm EXHIBIT HALL OPEN

8:30am – 10:00am CONCURRENT SESSIONS

SESSION 4A: Customer Service and the Visitor Experience: Tools of the Trade
Customer service is an integral part of the museum visitor experience. Learn how to create a culture of customer service throughout all areas of museum operations, from internal audiences to stakeholders. Examples will be drawn from three widely different venues: an historic home, an aquarium, and a vegan restaurant. Bring your latest customer service challenges for the panel, and share your ideas about best practices in museum customer service. Moderator: Stephanie Weaver, Visitor Experience Consultant, Experienceology. Presenters: Cynthia Foster, Visitor Services Manager, Filoli Center; David Rosenberg, Director of Guest Experience, Monterey Bay Aquarium; Matthew Englehart, Owner, Café Gratitude. Resources from this presentation are available online.

SESSION 4B: Getting to Know the California Cultural Data Project
The California Cultural Data Project (CDP) is poised to transform the way that institutions communicate with major California funders. Data collected through the CDP will build a baseline of data that can be used for advocacy and research statewide. This session will focus on implications for museums and offer an insider’s perspective on what it takes to use this powerful tool for grant applications, reporting, and institutional analysis and planning. Moderator: Adrienne McGraw, Executive Director, California Exhibition Resources Alliance. Presenters: Jessica H. Cahail, Senior Associate, Cultural Data Project; Lauren Hooten, Associate, Cultural Data Project.

SESSION 4C: Governmental Records in Museums and Historical Organizations: A Practical Discussion
In 2008, the California State Legislature overwhelmingly passed legislation (AB 2595) that would have provided a procedure for by which the Secretary of State could act on behalf of California governmental entities to recover public records that, one way or another, have fallen into private hands or otherwise been treated as private property. Although the bill did not become law, it raises serious issues of philosophy, operations, and costs for California museums that manage public records, and often have done so for decades. This session will define the issues and will explore the philosophical, legal, ethical, and practical questions involved as they relate to museums. Moderator: David Crosson, Executive Director, California Historical Society. Presenters: Laren Metzer, Deputy State Archivist, California State Archives; Jim Reed, Curator of Archives and Library, History San Jose.

SESSION 4D: Teaching Sustainability to Your Visitors – Green Museums Set an Example
As we continue global efforts to “Go Green” and promote sustainability, there is a new breed of museums who strive to educate and energize visitors by setting an example. Hear about ways the California Academy of Sciences, Springs Preserve, and Roseville Utility Exploration Center have taken efforts to reduce their carbon footprint and are educating visitors through their LEED Platinum certified buildings, public programs, and interpretive multimedia tours. Moderator: Mandy Smith, Account Manager, Antenna Audio. Presenters: Aaron Pope, Manager of Sustainability Programs, California Academy of Sciences; Jay Nichols, General Curator, Springs Preserve; Bob Garrison, Supervisor, Roseville Utility Exploration Center.

10:00am – 10:30am EXHIBIT HALL MORNING BREAK SPONSORED BY CALIFORNIA EXHIBITION RESOURCES ALLIANCE

10:30am – 12:00pm CONCURRENT SESSIONS

SESSION 5A: After the Strategic Plan is Finished, What Then?
Museum board members and staff spend a great deal of time and resources planning for the future. During the planning process the organization learns about the internal and external environment in which they work, determines future directions, and understands what it takes to build consensus. But, after the planning process is over, what are the challenges associated with achieving the plan? What is the short term and long term value of the plan? Speakers will address these questions and how planning has changed and impacted their museums. Moderator: Adrienne Horn, President, Museum Management Consultants, Inc. Presenters: Kristie Sheppard, Executive Director, Napa County Historical Society; Lial Jones, Executive Director, Crocker Art Museum; E. Michael Whittington, Executive Director, Monterey Museum of Art. Resources from this presentation are available online.

SESSION 5B: Let Them In? Collections Access in College and University Museums
As university art museums begin planning stages for new or renovated expanded facilities, they must keep in mind their core mandate - to keep the objects in the realm of student access. Many are facing the same logistical hurdles, including open storage versus study rooms, staffing, handling, and preservation. Join in on this lively discussion and hear these panelists speak about their experiences in dealing with this complex issue. Moderator: Steve Comba, Assistant Director/Registrar, Pomona College Museum of Art. Presenters: Leslie Freund, Collections Manager, Phoebe Hearst Museum of Anthropology; Susan Roberts-Manganelli, Manager, Collections, Exhibitions, Conservation, Cantor Center for Visual Arts at Stanford University.

SESSION 5C: User-generated Content: What Good Is It?
Should your museum collect audience-generated content through your website or others such as Facebook or Flickr? Panelists will discuss motivations for collecting content, and strategies for harnessing online tools such as social tagging, blogs, and media hosting sites. In these experiments, useful lessons are being learned about how our audiences see us, interpret what we show them, and shape our exhibitions. Send your specific session questions in advance to collections@sfmoma.org. Moderator/Presenter: Marla Misunas, Collections Information Manager, San Francisco Museum of Modern Art. Presenter: Renee Gasch, Online Promotions Coordinator, International Museum of Women; Lowell Robinson, Director of Online Engagement, Exploratorium; Alex Smith, Social Media Liaison, Exploratorium; Dr. Carol Tang, Director, Visitor Interpretive Programs, California Academy of Sciences.

SESSION 5D: Building Community: Oral History Programming that Fosters Healthy Civic Discourse
Oral history practitioners from the Bay Area will present examples of subject-based oral history programs that brought community members together and facilitated dialogue on important issues. Interpreting the social and historical transitions captured through oral history will be explored, and digital storytelling examples will be offered. Subjects include: contemporary challenges of family-run farms, Japanese American resettlement following WWII internment, the civil rights movement and reconciliation. Moderator: Kelly Philpott Brisbois, Curator of Education, Marin History Museum. Presenters: Aggie Idemoto, Ed.D., Vice President, Japanese American Museum of San Jose; Dewey Livingston, Author and Historian.

12:15pm – 1:45pm DIRECTOR’S LUNCHEON

A CALIFORNIA PERSPECTIVE: AN INTERVIEW WITH SCOTT SHAFER, HOST OF THE CALIFORNIA REPORT
What are the most significant issues facing California - both now and in the future? Join us for a discussion with Scott Shafer, Host of The California Report, about statewide trends and their influence on museums. The California Report, a news program carried by more than 30 public radio stations across the state, provides daily coverage of issues, trends, and public policy decisions affecting California and its diverse population. This luncheon is open to Directors, Trustees, and senior management staff only.

12:30am – 1:30pm LUNCHTIME LEARNING OPPORTUNITIES / CONCURRENT SESSIONS

Attendees are encouraged to bring a “sack” lunch to the Lunchtime Learning Opportunities. Information on restaurants or cafes to purchase a quick or to-go lunch will be available at the Registration Table and online at www.calmuseums.org.

SESSION 6A: What Ever Happened To Adult Programming?
Why does museum education typically address school, youth and family groups, yet ignore adults? Does learning stop at 18? How can we draw from adult learning theory to create dynamic program offerings for this overlooked audience? This discussion invites educators to consider new paradigms for adult programming, moving beyond the talking head, while exploring the links to larger audience development initiatives. Moderator: Carin Jacobs, Educational Consultant.

SESSION 6B: Closing the Loop: Product Responsibility and Reducing Museum Waste
Do we need a cooperative resource sharing network for commonly used items such as display cases, crates and materials? Is there a better way to design and fabricate these items to extend their useful life or achieve a cradle to cradle system? Participate in a discussion about reuse as it pertains to exhibition furniture, crating, and storage. Contribute your ideas for reducing museum waste and planning an official resource sharing network. Moderator: Tim McNeil, Assistant Professor/UC Davis Design Museum Director, University of California, Davis. Presenters: Lea Warden, Independent Museum Consultant; Scott Atthowe , President, Atthowe Fine Arts Services; Taylor Wise-Harthorn, Independent Museum Consultant.

SESSION 6C: Collections Management Roundtable
Collection managers and registrars have special challenges in the "care and feeding" of our museum collections. These informal roundtable discussions will focus on specific topics pertaining to collections management and provide an opportunity to network with (and learn from) colleagues. Moderators: Amy Wright, Assistant Registrar, Los Angeles County Museum of Art and Southern California State Representative for the Registrar Committee-Western Region; Joy Tahan, Registrar, Oakland Museum of California and Northern California State Representative for the Registrar Committee-Western Region.

SESSION 6D: Auditing Your Volunteer Program. Do You Have the Nuts and Bolts?
The goal of this highly interactive session is to review best practices in volunteer management and provide resources and strategies you can easily implement to help fine tune your program. Key discussion topics will be creative recruiting options, volunteer motivation and program assignments, how to monitor volunteer performance, annual evaluations, and ways to reward and recognize your volunteers. Moderator: Tim Deegan, Council Manager, Los Angeles County Museum of Art. Presenter: Deirdre Araujo, Manager Volunteer Services, Exploratorium.

1:45pm – 3:15pm CONCURRENT SESSIONS

SESSION 7A: Monetizing Museum Web Sites
When it comes to generating revenue through museum web sites, there is a wide gap between expectation and achievement. Panelists will look beyond simple e-philanthropy to examine current trends and emerging techniques for monetizing museum web sites; identify common obstacles to generating income through museum web sites, and strategies to overcome them; and outline a "best practices" approach for California's museums to maximize their web revenue streams. Moderator: James M. Bower, Consulting Web Producer, Japanese American National Museum. Presenters: Vicky K. Murakami-Tsuda, Web Manager, Japanese American National Museum; James G. Leventhal, Director of Development and Marketing, Judah L. Magnes Museum; Allyson Lazar, Principal, The Orinda Group. Resources from this presentation are available online.

SESSION 7B: Developing a Successful Collaboration with Neighboring Institutions
In this session presenters will share their unique perspectives on a specific program, Science in the Park. This collaboration between multiple San Francisco institutions produces an educational, week-long professional development opportunity for teachers. By describing this program, presenters will highlight three compelling themes: community collaborations, themes and tools that can be leveraged across learning environments, and the integration of art and science. Emphasis will be placed on fostering questions and discussion about these three themes. Moderator: Jill Bible, Curriculum Developer, Institute on Science and Sustainability, California Academy of Sciences. Presenters: Annette Huddle, Associate Director, Youth Education, San Francisco Botanical Garden Society; Helena Carmena, Manager of Teacher Services, California Academy of Sciences; Martha Luna, Teacher, Lakeshore Elementary.

SESSION 7C: Honorary Boards: The Key to Cultivating and Stewarding Major Gift Donors
Every museum, regardless of size or focus, can benefit from establishing an Honorary Board. This session will address the best practices for managing an honorary board as a strategic fundraising tool. Honorary Boards can provide a means to engage major donors without the heavy responsibilities that a typical board position requires and offers a way to maintain relationships with former board members in a more meaningful way. Session will include ample time for audience members to discuss how an Honorary Board program can be tailored to their organization. Moderator/Presenter: Theresa Demonte, Major Gifts and Capital Campaign Manager, Aquarium of the Pacific. Presenters: Merry Alberigi, Executive Director, Marin History Museum; Patricia Hannum, Executive Director, Museum of Children’s Art. Resources from this presentation are available online.

SESSION 7D: Exhibitions: Experimentation, Risk, and Reward
Most museums, big and small, are risk-adverse, yet bold exhibits can really pay off. Speakers will discuss recent exhibitions that exemplify different kinds of risk, including those pushing the museum field into new territory with innovative designs and interpretive techniques, as well as risks that arise internally when new ambitions run up against tradition, budgets, and limited staff time. Join us for a lively discussion on the rewards and challenges involved in daring to try something new. Moderator: Ann Marshall, Director of Exhibitions, Autry National Museum, Presenters: Kitty Connolly, Botanical Education Manager, The Huntington Library, Art Collections, and Botanical Gardens, Jonathan Katz, President and CEO, Cinnabar; Jonathan Spaulding, Vice President of Exhibitions, Autry National Center, Karina White, Senior Exhibition Developer, The Huntington Library, Art Collections, and Botanical Gardens.

3:15pm – 3:45pm EXHIBIT HALL AFTERNOON BREAK SPONSORED BY TRU VUE - OPTIUM ACRYLIC PRODUCTS

3:45pm – 5:15pm CONCURRENT SESSIONS

SESSION 8A: Financing for Capital Improvements
Credit markets are in turmoil, yet debt financing remains essential to the capital plans of many museums. This panel will describe the anatomy of a tax-exempt bond financing in the context of the current debt markets, and will cover legal, financial, and practical aspects of obtaining financing and administering a loan once it is acquired. Other financing techniques such as commercial bank lines of credit will also be discussed. Moderator: Frederick S. Kuhlman, Partner, Hawkins Delafield & Wood LLP; Presenters: Norman S. Coker, Senior Vice President, U.S. Bank National Association; James Gilson, Vice President, General Counsel and Corporate Secretary, Los Angeles County Museum of Natural History Foundation; Nikolai Sklaroff, Investment Banker; Sean Tierney, Partner, Hawkins Delafield & Wood LLP. Resources from this presentation are available online.

SESSION 8B: Aging and Ageism in Museums
How can smaller institutions, whose viability relies heavily on elderly staff and volunteers, continue to utilize this valuable resource respectfully, while effectively meeting the changing needs of its community? This panel discussion will explore common gerontological problems. The goal is to facilitate a frank--but sensitive--solution-oriented discussion, resulting in shared best practices. Resources will draw from current research and personal experience of retirees and museum professionals. Moderator: Nancy Arms Simon, Independent Curator/Educator. Presenters: Lisa Folsom Smithson, Curator, Tuolumne County Museum; Joe Holt, Archives Director, USS Hornet Foundation; Adam Mikos, Independent Curator, LooseKnitCollective. Resources from this presentation are available online.

SESSION 8C: Reach Out and Touch Your Visitors… with Technology!
User friendly technologies including cell phone audio tours, podcasts and video iPhones are successfully engaging visitors. Industry professionals who have implemented these technologies will discuss how technology can create an interactive visitor experience while also providing valuable data on visitor behavior. The speakers will discuss how they have incorporated various technologies into the museum visit and how to use statistical reports to attract new visitors and strengthen educational curriculum. Moderator: Suzanne Isken, Director of Education, The Museum of Contemporary Art. Presenters: Christopher Alexander, Manager of Interactive Technology, San Jose Museum of Art; David Asheim, President, Guide by Cell.

10:00am - 1:30pm POST-CONFERENCE BRUNCH AND TOURS