Communicating Your Identity: Strategies for Branding and Marketing for Small and Mid-sized Museums

One-Day Workshops presented by the California Association of Museums and the California Exhibition Resources Alliance

Supported in part by the host museums, the Asian Art Museum and the Discovery Science Center

This engaging workshop explored the role of branding, marketing, and PR in supporting both an excellent visitor experience and meeting institutional goals. At the workshop, participants were able to:

• Understand the positive power of branding and how to use it to further your institutional mission.
• Complete a “personality board” to take back to institutions to use as a guide for future branding efforts and see branding in action at other museums.
• Learn how to choose and work with a designer to achieve maximum effect for your budget.
• Better understand how to work with marketing, PR staff members, or outside firms to further institutional goals.

PRESENTER:
Stephanie Weaver is a consultant to commercial and non-profit organizations on marketing, branding, and the customer experience, and creator of the concept EXPERIENCEology™. With a background in film and public health, she has spent twenty years developing programs, exhibitions, special events, and conducting visitor studies at major museums, including the Chicago Children’s Museum, Chicago Botanic Garden, and San Diego Zoo. She is principal in the firm Experienceology, which works with businesses to create memorable customer experiences.

DATES/LOCATIONS:

Friday, October 26, 2007, 8:45 AM – 4:30 PM - CANCELLED
Asian Art Museum, San Francisco

Tuesday, November 13, 2007, 8:45 AM – 4:30 PM
Discovery Science Center, Santa Ana

REGISTRATION DETAILS:

Fees: $70 CAM member / $80 Non-member

The registration fee includes workshop participation, museum admission, and additional materials/resources. Lunch is not included. Confirmations will be mailed out as the registrations are received. An agenda, directions, and additional details will be emailed at least one week in advance.

HOW TO REGISTER:
Registration is closed for these workshops.

CAM MEMBERSHIP
If you are interested in the membership benefits of CAM, please see JOIN CAM. Memberships can be paid at the time of workshop registration using either the paper form or online registration system.