Soft Power in California California has a rich heritage of soft power creation and export that has had significant global impact. The Influence and Action "Soft Power" track at the 2017 Annual Conference explored the concept of soft power and its centers in California through a series of presentations and case studies.  The abundance of “soft power centers” in the state as depicted on this map attest to the widespread geographic distribution of soft power from one end of the state to the other. Can it be said that California is a soft superpower?

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